Franchise Manuals

Objective

The franchise manual or the franchise operations manual is the handbook or the document that lays down the operational procedures and standards to be followed by the backend teams at both the franchisors’ and the franchisees’. With the help of a franchise manual, both the parties can regulate each other’s operational activities pertaining to the franchise business, bring standardizations, and ensure adherence to the established standards of performance and output. But to entrepreneurs or businessmen for whom franchising is a stranger domain, it is natural for them to ask – how to write SOPs for a franchise business?

In this service program, DFX will define the Franchise Manual for both franchisor and franchisee i.e. the Franchise SOPs (Franchise Standard Operating Procedures).

Why define the Franchise Manual?

Ensuring that the business operations of a franchise business are carried out as per the agreed standards of performance and output constitutes a crucial priority for both franchisors and franchisees. When a franchisor gives franchising rights to another business entity, their primary concerns are brand reputation, customer service, quality control, adherence to local laws, privacy of intellectual rights and trade secrets, maintenance of operational standards, etc. Franchisees also need to safeguard themselves from any uncalled accusation of deviation from the agreed operational standards. To be on the same page of operational expectations from one another, a document with agreed operational procedures and standards of performance and output across business processes and operations becomes a necessity. The Franchise Manual is the document that lists and defines the SOPs (Standard Operating Procedures) for the various franchise business processes and operations to be followed by both franchisors and the franchisees.

For franchisors, the franchise manual serves as a powerful tool to bring uniformity and consistency in their services across multiple franchisees. It helps them build a centralized control system with uniform monitoring and audit processes for all the franchisees. Secondly, franchisors can remain assured that the right operational roadmap has been assigned to the franchisees in executing the business operations towards ensuring that the required operational standards are maintained.

For franchisees, following the franchise manual helps them ensure that the operations carried out by them are in tune with the agreed protocols. It serves as an operational handbook for their employees. Team leaders and managers get in a better position to monitor and supervise the work of their subordinates. When operations are consistently carried out on the defined lines, reporting also becomes less burdensome.

The biggest benefit from implementing the franchise manual, for both franchisors and franchisees, is that the business becomes more process-driven. There remains no scope for deviating from the required course of action by the concerned team or employee.

Why DFX to define Franchise Manual?

DFX (Digital Finance Experts) helps franchisors and franchisees build a strong foundation for their franchise business operations.

Our team of expert franchise SOP consultants shall work closely with your business to understand its unique operational requirements. Following a planned and systematic process, the team shall identify, define, and map the operational procedures and standards of performance and output for the various business processes and operations of your franchise business.

If you have any query about our franchise consulting services, drop us a message and our team of franchise business SOP consultants shall be happy to reach out to you.